Today’s international business environment is characterised by uncertainty. Europe’s future is being called into question and market volatility is understandably high. As a result, treasurers, CFOs and CEOs alike are looking for ways to better manage turbulence, complexity, and minimise the impact of ‘unknowns’. Naturally they want greater certainty around corporate and financial strategy, and are seeking improved control of financial risks. Moreover, they want to bolster investor confidence, increase profitability, strengthen the balance sheet and ultimately make the right decisions for the company’s future.
One of the most practical ways that treasury can help deliver on these needs is by optimising the company’s cash management. After all, the benefits of improving visibility, accessibility and control over group-wide cash are by no means limited to the treasury function.
The bigger picture
First and foremost, optimising cash management – by delivering instant visibility into group-wide cash positions and forecasts – will help CFOs and CEOs to manage risk more effectively. With the right information about cross-border cash at their fingertips, the C-suite can better analyse ‘what-if’ scenarios and react more quickly to market trends and developments, rolling out revised risk management strategies where appropriate.
In fact, with full cash visibility, the C-suite can make smarter and better business decisions around every aspect of the company’s operations, not just risk. Optimising the company’s cash management can also lead to reduced borrowing costs, increased return on investments, and improved receivables and payables practices, all of which will strengthen the balance sheet. In turn, this should boost market sentiment and confidence, helping investors to see how financially sustainable the company is and reassuring shareholders that the group has sufficient cash to cover its working capital and pay dividends.
In addition, a cash management optimisation project is a great way to bring the business into the next level. In particular CFOs are keen to leverage the benefits that digital advances and new technologies offer. In fact, according to Robert Half UK’s recent ‘Finance 2020’ report, in four years’ time CFOs’ top priority will be ‘keeping pace with technology change’, ahead of ‘harnessing/managing Big Data’ and ‘meeting regulatory compliance requirements’.
At ING, we recognise that digital age presents exciting opportunities in the world of cash management, both for treasurers and the C-suite. But we also understand the resource pressures that companies are facing, not least when it comes to technology budget and implementation. This is precisely why we have created a next generation digital cash management solution that works regardless of the company’s existing IT set-up to deliver deeper insights into current cash flows, together with greater visibility and control over the group’s entire financial landscape – all in a single, self-service interface.
In short, while uncertainty in the international business environment is making it tougher for executives to choose the right path for their company, optimising cash management by leveraging the latest digital advances offers a clear route forward. And at a time when delivering increased value for a growing range of stakeholders – from investors to supply chain partners – is becoming increasingly important for CEOs and CFOs, the wider business benefits of optimal cash management could not be more relevant.